Session 9: Jay Estis, Market Your Business Like Never Before… Introduction To Online Videos
- Web Video Optimization is the new Search Engine Optimization (SEO) for the Social Media Age
- Don’t be intimated by video – it’s actually pretty easy
- The average online video duration = 2.8 minutes – important for marketers to know
- Video viewers are 5-20 times more likely 2take action compared 2just clicking a link
- Regardless of what biz you’re in, people need to hear you on your video — & lighting is *not* difficult
- Bad audio=unwatched video
- When it comes to video editing software, the best advice is get your hands dirty
- You ALWAYS want to have a Call to Action in your video
- Put your SEO/marketer’s hat on when you are uploading video to video-sharing sites – use your best 6 keywords, no more
- Always also include your phone number in the description of your video – make it easy for people to get in touch w/you
(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)
© 2009, admin. © 2010 Allison Nazarian Feel free to quote or reprint this blog post on your blog/website or elsewhere with proper attribution to Allison Nazarian and http://AllisonNazarian.com.
PDF