Session 20 with Scott Stratten, Do It Yourself Marketing Teleseminar Series Wrap-Up

Posted by admin on Mar 16, 2009 in Allison Nazarian, Marketing, Networking | View Comments

Session 20: Scott Stratten, Social Currency, The Process of Giving Before Taking

Social currency — have to give before you get. Period.
Relationships build business — and you should make building them your business.
No shortcuts in social media, no shortcuts to building relationships — must invest time and energy
Don’t piss off your potential market
Twitter is my baby
Twitter is about connecting with people authentically
Twitter is the conversation that is happening right now — so how can you schedule tweets when you’re not there?
There will always be haters — ignore them, don’t follow, walk away
If you are your authentic self, you have no competition out there
I live on Twitter, though I wouldn’t advise anyone else to do this
Build followers by writing re-tweetable (helpful, WOW) content
I am on twitter to meet other rockstars in business
On Twitter, out of sight, out of mind, out of conversation
Giving on Twitter without condition is the best thing you can do
People say, “How do you keep up?” And I say, ” I don’t”
If you tweet it, they will come
People connect with people, they don’t connect with logos. I want to connect with YOU
Twitter: I’ve moved in, I’m on your futon and I’m moving in
Twitter is not a spectator sport

(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)
You can learn more about Scott Stratten by following him on twitter http://twitter.com/unmarketing or by visiting his site at http://www.un-marketing.com/.