Session 13 with Aaron Kahlow, Do It Yourself Marketing Teleseminar Series Wrap-Up

Session 13: Aaron Kahlow, Combine Your Web, Search & Social Media Efforts into one Viral Marketing Campaign to Outpace Any Sized Competitor

First question/challenge is how to spend limited money and determine priorities in online marketing efforts
Social media is two-way, not a one-way broadcast channel
Can’t let website go by the wayside, even with all cool social media tools. Your website is where people go to validate you
In 2009 with current state of economy, we need to be efficient and measurable. Consequently will show a greater dependence on online marketing medium
2010/2011 will be more about engagement and listening than branding
Current economy will only strengthen online medium — easiest, quickest, most cost-effective means of engagement
There is no product from the smallest/least expensive item to the biggest ticket item you can think of that you don’t seek info for online
Everything in online marketing starts with your website. You have to look like a big fish, have to show you can compete at any level

(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)

Learn more about Aaron Kahlow and the Online Marketing Summit here.