Session 10: Peter Wailes, Building Your List Through E-mail Marketing
- People have a skewed idea of what email marketing
- Email marketing is about more than just your list of email addresses
- When you know everything about your market, tailoring the message becomes easier
- If they can’t get your message within 15 seconds, something isn’t working
- If you get boring, you will lose sales
- Give people the content they want. Period.
- The simpler, the better (applies to just about everything)
- There are no original ideas, just variations on a theme
(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)
© 2009, Allison Nazarian. © 2010 Allison Nazarian Feel free to quote or reprint this blog post on your blog/website or elsewhere with proper attribution to Allison Nazarian and http://AllisonNazarian.com.
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