Is good content enough? (Part 2)

Last week, I posed this question in this blog.

As I said then, the answer may surprise you. The answer is “NO.”

Here’s why:

1. Like the tree in the forest, if your content isn’t read, noticed, commented upon or acted upon, it’s not of much use. It’s not enough to write it and put it out there.

(Even though, for so many, this is the hardest part and once it is complete, there is that tendency to pat ourselves for a job well done and just be done with it.) But it’s really at this point that the work begins.

2. If it doesn’t “speak to” your intended target audience, then how good could it really be?

How many times have you read something online, say a blog entry or a web page, and felt you’d just read a great piece of writing? It happens (even with all of the terrible writing out there, there is A LOT of great stuff, too).

No matter how well-written your marketing copy is, though, it needs to speak to your target market. If “just anyone” reads it and thinks it is great, that is wonderful, But at the end of the day, your prospective clients need to know you and your business exist. And they need to be the ones reading what you have to say.

3. What you think is “good” may not actually be “good” or even good enough.

What is good content?

• Is it enough to be well written technically and error-free? No.
• Is it enough to be informative and interesting? It’s a great start, but not really enough.
• Is it enough to be compelling? Well, now we’re talking, especially if the compelling part is what brings people — and by people, I mean your potential customer or follower — back to you and into your fold.

More on this topic later. Would love to hear your thoughts on this, too.  

© 2008, Allison Nazarian. © 2010 Allison Nazarian Feel free to quote or reprint this blog post on your blog/website or elsewhere with proper attribution to Allison Nazarian and http://AllisonNazarian.com.

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