I often wonder where an idea starts and how some then grow while others never take root and die a fast (or slow) death.
Even if you think you have the greatest idea (or greatest product or service for that matter), it means nothing unless its intended audience thinks the same.
That is something that’s always been hard for me (and many of you, I am sure) to swallow, even though it is a tried-and-true principle of marketing. It’s hard to believe that something we feel strongly about or love or want to offer to the world may not be welcomed or received in a similar manner.
This is where you have to remember two things:
1) It is always about your market, never about you, and
2) It’s not personal, it’s business!
So while you may be thinking you’re on your way to starting a major trend or even encouraging a rush of interest or sales, you may be doing so with those “marketing blinders” I have talked about before.
You can turn things around. Look at what you are doing from another perspective. Ask what people in your market want and need. Instead of focusing only on re-inventing the wheel, see what great things you can do with what already exists.
Pay attention to what happens differently and let me know about it.
© 2008, Allison Nazarian. © 2010 Allison Nazarian Feel free to quote or reprint this blog post on your blog/website or elsewhere with proper attribution to Allison Nazarian and http://AllisonNazarian.com.
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