Knowing When To Hold ‘Em…Or Fold ‘Em

Note: I wrote this piece in July as a column for an online business publication. They told me it was “too negative” and chose not to publish it. I decided to publish it here because 1) It is good, both the writing and the advice 2) The idea of knowing when to walk away/move on is important in...

My Name Is Allison & I Am A Fraud (Sorta)

I decided to write this blog post earlier this month. Actually, I didn’t “decide.”  I “knew.” And ever since I “knew,” I have come up with plenty of delays, excuses and reasons why it wasn’t exactly the right time to write it. Then I finally wrote it last week...

Warning Signs From A Potential Client

So…I have been doing this thing (and by “this thing” I mean copywriting, running the show, being my own boss, wearing a million hats, etc.) for long enough to  know. You know….to know. To spot him or her. The potential client who represents everything you would prefer to not work...

Session 19 with Jack Bastide, Do It Yourself Marketing Teleseminar Series Wrap-Up

Session 19: Jack Bastide, Building Relationships on Twitter Use twitter to meet people you don’t know, not just to communicate with those you already know Twitter isn’t for telling people you’re walking your dog or eating pizza (it’s not?!) Been on Twitter since Sept 08 and has...

Session 11 with Willie Crawford, Do It Yourself Marketing Teleseminar Series Wrap-Up

Session 11: Willie Crawford, Joint Ventures, The Ultimate Business Growth Accelerator Willie has 1600 websites,some of which have over 1 million unique visitors/month Don’t try to get better at things you aren’t good at Don’t need large list to sell your product but you do need to...

Session 10 with Peter Wailes, Do It Yourself Marketing Teleseminar Series Wrap-Up

Session 10: Peter Wailes, Building Your List Through E-mail Marketing People have a skewed idea of what email marketing Email marketing is about more than just your list of email addresses When you know everything about your market, tailoring the message becomes easier If they can’t get your message...