Whatsa matter…can't stand the heat?

Those of you who know me personally know that I, well, struggle with being a better taker of criticism. I’m just not that thick-skinned. Even if it’s meant well, if it’s not personal or if it is incredibly valuable, I still feel that sting, that defensiveness, well up in me. That’s...

At what point do you tell a potential client "Thanks, but no thanks?" (Part 1)

While I am proud of all I have done to build my name and my business, I’m not necessarily super-proud of how, back in the day when I was working to establish Get It In Writing as a leader in the copywriting and marketing world, I was kind of a yes-girl. Actually I was a total yes-girl. (I’d...

Is good content enough? (Part 2)

Last week, I posed this question in this blog. As I said then, the answer may surprise you. The answer is “NO.” Here’s why: 1. Like the tree in the forest, if your content isn’t read, noticed, commented upon or acted upon, it’s not of much use. It’s not enough to write...

Too funny!

Just returned from a lunchtime event (speaker/lunch/networking + overlooking the beach to boot!). At the back of the room was a table with tons of piles of business cards and brochures, each announcing, some in great detail, all of the great talents and capabilities of its respective owner. So many...

Is good content enough? (The answer may surprise you.)

I don’t believe in beating around the proverbial bush. So I will start this post with the straight answer to my own question and go from there. The answer is a resounding, surprising and kind-of-a-bummer NO. No, good content is NOT enough. I can tell you this for sure. You may think you don’t...