Tips for including keyword phrases search engines will love

Robots “spider” or crawl the web gathering information. They sort what they find, then determine its relevance for a specific search term. They do this by looking for keywords and keyword phrases on a topic. When you are writing for the web, your do it yourself web copywriting needs to be written around...

Feel your market’s pain – The DIY Copywriter’s mantra

As a DIY copywriter, “Feel your market’s pain” could (and should) e a mantra. What are your market’s pain points? Whether you are writing for your own business or for a client, everything about copywriting is based on seeing things from the client’s perspective. It’s not about what you have to...

Basic keyword know-how for DIY Copywriters

With do it yourself copywriting on the web, the basic thing to know about keywords is to write naturally. Just write as you normally would, keeping your keyword phrases in mind. Good coverage of keywords When you finish, go back and check that you have a good coverage of keywords. What exactly is “good...

Kick-start your SEO copywriting with a keyword rich domain name

Choosing a keyword rich domain name is a good exercise in SEO copywriting. The ideal domain name is like a powerful headline. It may include a promise, a benefit or a description. At the very least, it is brandable. With good SEO copywriting, a domain name may have a number of these elements. Choosing a...

DIY Copywriting brochure basics

1. Decide on the purpose, format and best approach for your brochure. 2. Determine brochure costs and distribution options. 3. Identify your target market’s hot buttons and address these. 4. Match your language to your target market and purpose, and write clearly. 5. Make sure the front cover copy and...