What is SEO copywriting?

With a bit of SEO copywriting savvy, the do it yourself copywriter can be streets ahead of the competition. SEO stands for Search Engine Optimization. SEO is a way to increase the chances of your website, article or blog post being among the first results for web searches (on search engines like Google or...

What is an article and why should you write one for your business?

An article is a factual story, either in print or on the web. Do it yourself copywriting lends itself well to writing an article, as you have full control over your content. Why write an article for your business? Before you write an article, first of all, consider its specific purpose and why you want to...

What is a website and why must your business have one?

A website is a form of online publishing for personal or business use. Why write a website for your business? You know your business better than anyone else, so writing a website makes good business sense. Write your website copy the do it yourself copywriting way. Taking control of your own copy gives you...

Writing a newsworthy press release that hits the mark

Writing a newsworthy press release is the do it yourself copywriter’s chance to hit the mark with free, wide-reaching publicity. The headline is key. “Ricardo’s Jewelry Store Now Stocks Opal Pendants” is not news. If you open with description of your latest product and how good it is, your press...

What is a press release and why should you write one for your business?

A press release is a targeted news item or article designed to publicize a product, service, person or event related to your business. It is also called a media release. As part of your do it yourself copywriting toolkit, a press release is a great way to get the word out to a large audience. You can write...